Peg & Thread are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998 and General Data Protection Regulations 2018). We collect information about you for 2 reasons: firstly, to process your order and secondly to provide you with the best service possible. We will not email you in the future unless you have given us your consent. We will give you the chance to refuse any marketing email from us in the future.
Last updated 3rd August 2020
The type of information we will collect about you when you place an order or register on our web site includes:
- Phone number
- Email address
- IP Address
This information is already stored on our internal systems and our website simply verifies you as a customer of Peg & Thread. We will never collect sensitive information about you without your explicit consent. The information we hold will be accurate and up to date. You can check the information that we hold about you by visiting your account or emailing us. If you find any inaccuracies, we will delete or correct it promptly. The personal information that we hold will be held securely in accordance with our internal security policy and the law. We will not sell your information. We will only transfer your information to complete your order (e.g. 3rd party payment processiong) or may use technology to track the patterns of behaviour of visitors to our site using selected third party technology providers. If you have any questions/comments about privacy, you should email us at [email protected].
Use of personal information
We use the information you provide for the following purposes:
- To send updates regarding the status of your enquiry or order
- To send newsletters and details of offers and promotions in which we believe you will be interested
- To improve the design and content of the pegandthread.com website
- To understand the buying behaviour of our registered users
- To perform other general marketing and promotional activities focused on our products and services
- To work with social media providers - such as Facebook, Instagram and Twitter – where we interact with you on social media
- To deliver advertising across various social media and other online platforms (e.g. Google, Facebook)
- To work with professional service providers, such as marketing agencies & advertising partners to share relevant and appropriate marketing content via social media advertising
For information regarding how your data is used by the Google advertising platforms we operate on, click here.
When you place an order, we need to know your name, email address, and delivery address. This allows us to process and fulfill your order and to notify you of the status of your request. We may also ask for your telephone number, which enables us to contact you urgently if there is a problem with your order.
Your Email Address
Your e-mail address will be used to communicate with you about your order and products purchased.
Your e-mail address will be used for our marketing purposes unless you unsubscribe. It is possible to unsubscribe at any time, via your account section of pegandthread.com. If you do not wish to receive information about our products or services you can unsubscribe by clicking the unsubscribe link at the bottom of all marketing emails sent by Peg & Thread, or by managing your subscription status in your account pages on the Peg & Thread website.
We have designed our site to protect the information we collect online from unauthorised access. We safeguard your private information by implementing the appropriate physical, electronic and managerial procedure necessary to protect your privacy. To further protect your security, we also take the reasonable steps to verify your identity before granting access to your personal profile or making data changes. We are committed to protecting your privacy and have security measures in place to prevent unauthorised access to and disclosure of your personal information.
Improving Our Service
Peg & Thread does not sell, trade or rent your personal information to others. To better tailor our services to our customers' needs, we use non-identifying and aggregate information to help us make decisions on how to improve Peg & Thread. We also share this generic information with our advertisers and other interested, reputable parties with whom we have established a formal business relationship. For example, we may tell advertisers which areas of the site have received the most customer traffic overall, or more specifically, how many customer types have visited certain pages. However, we do not disclose the identifying information of individual customers with advertisers. We also do not use or share the personally identifiable information submitted to us by any other means without providing our customers the choice to opt-out or otherwise bar such unrelated uses.
Peg & Thread may from time to time share your details with third party analytical resources for the purposes of better understanding of customer behaviour and performance, website performance, improved ad relevance and any other analytical process to give Peg & Thread a better understanding of how to develop its offering to its customers. These third parties will be employed solely for the aforementioned analytical purposes, and as such Peg & Thread will ensure that the third party is contractually obliged to use the data only for the analytical purposes set out in the agreement between Peg & Thread and the third party, and Peg & Thread will also ensure that the third party is contractually required to maintain a level of security around the shared data, at least as safe as Peg & Thread itself employs. Failure on the part of the third party to meet its contractual obligations will result in Peg & Thread recovering the data and taking all reasonable actions to ensure the third party no longer has access to the shared data. Any third party cookies used on Peg & Thread will adhere to the same standards as first party cookies and not collect any personally identifiable information.
Social Media Plug-ins
Social Media Plug-ins for Facebook and Twitter obtain data for tracking purposes. This includes the ability to track an audience across device for advertising purposes in line with the Terms of each social media platform.
The above privacy statement may not be applicable in all countries of Peg & Thread visitors or registered community users, as security policies may vary according to the individual Internet laws in each host country.